Project

Project

Project

DIGITAL - AGENCY-CREATIVE -
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Details

Details

Details

Technology

Technology

Mysway.io

Mysway.io

Mysway.io

Mysway wanted to disrupt the Toronto social scene with the first direct brand to influencer connection platform. They needed to create a splash among both brands and influencers in the digital space. While early users showed promise, growth had stalled.

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Project image
Project image

Our work transformed Mysway's digital presence across five key areas, from infrastructure to revenue generation, we develop and execute a full-funnel digital strategy combining Meta ads, app store optimization, and lifecycle engagement — all while improving CPA and retention.

Web UX/UI Design and Development

Web UX/UI Design and Development

Web UX/UI Design and Development

Social Media Strategy

Social Media Strategy

Social Media Strategy

Paid ads (Google, Meta)

Paid ads (Google, Meta)

Paid ads (Google, Meta)

Partner and Influencer Ingagement

Partner and Influencer Ingagement

Partner and Influencer Ingagement

Our Strategic Approach

We Audited app data and CRM to identify drop-off points. Rebuilt Meta campaigns using lookalike and interest layers tailored to parenting niches. Designed multi-step onboarding flows and created a lifecycle messaging strategy. Ran creative testing across carousel, Reels, and lead-gen ads, and optimized ASO via keyword clustering.

Results?

  • Boosted App Store visibility by 60% through metadata optimization

  • Improved DAU by 35% via email nurture + push campaigns

  • Implemented in-app UX enhancements to reduce friction

  • Designed and deployed full content calendar across Meta + TikTok

  • Created real-time analytics dashboards for installs + engagement


Project Information
Project Information
Project Information

Client:

Arash Daftarian
Arash Daftarian
Arash Daftarian

Category:

Technology
Technology
Technology

Completed on:

July 30, 2024
July 30, 2024
July 30, 2024

Website

www.mysway.io
www.mysway.io
www.mysway.io
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What's unique about web4ward?

Can I bundle multiple services?

What if my needs change?

How secure are your solutions?

Can your solutions scale with my business growth?

What's unique about web4ward?

Can I bundle multiple services?

What if my needs change?

How secure are your solutions?

Can your solutions scale with my business growth?

What's unique about web4ward?

Can I bundle multiple services?

What if my needs change?

How secure are your solutions?

Can your solutions scale with my business growth?

Our Strategic Approach

We Audited app data and CRM to identify drop-off points. Rebuilt Meta campaigns using lookalike and interest layers tailored to parenting niches. Designed multi-step onboarding flows and created a lifecycle messaging strategy. Ran creative testing across carousel, Reels, and lead-gen ads, and optimized ASO via keyword clustering.

Results?

  • Boosted App Store visibility by 60% through metadata optimization

  • Improved DAU by 35% via email nurture + push campaigns

  • Implemented in-app UX enhancements to reduce friction

  • Designed and deployed full content calendar across Meta + TikTok

  • Created real-time analytics dashboards for installs + engagement


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