Developed a full-funnel paid strategy across LinkedIn and Google Ads, targeting senior IT stakeholders. Launched a 3-tier LinkedIn campaign (awareness → lead magnet → audit/demo), and built tightly themed Google Ads campaigns using exact match keywords, Smart Bidding, and ad extensions. Created UTM-tracked landing pages tailored to funnel stage. Integrated Salesforce + Zapier for automated lead routing. Rebuilt the agency site in Webflow, applied SurferSEO for organic lift, and ran CRO tests on copy, layout, and CTA placement to improve conversion rates across all paid traffic.

The Results

• Grew client onboarding 4× over 12 months

• Cut CPL from $300+ to $88 

• Increased SDR-qualified leads by 60%

• Raised demo bookings by 48% QoQ

• Saved 15+ hours/month via workflow automation