Project

Details

Marketing Agency

Idea Factor

Idea Factor needed to establish a stronger digital presence that could convert passive visitors into qualified leads, systematically scale customer acquisition, and present complex services with clarity. A disjointed lead capture across websites, emails, and social media, manual follow-ups delaying response times by up to 48+ hours, and no systems to handle both B2B and B2C audiences.

We restructured the entire digital ecosystem: design, SEO, LinkedIn Ads, and marketing automation to drive inbound growth.

Our Solutions:

Web UX/UI Redesign

SEO Restructure

Workflow Automations

Omnichannel Retargeting ads (Google, Meta, Linkedin)

Developed a full-funnel paid strategy across LinkedIn and Google Ads, targeting senior IT stakeholders. Launched a 3-tier LinkedIn campaign (awareness → lead magnet → audit/demo), and built tightly themed Google Ads campaigns using exact match keywords, Smart Bidding, and ad extensions. Created UTM-tracked landing pages tailored to funnel stage. Integrated Salesforce + Zapier for automated lead routing. Rebuilt the agency site in Webflow, applied SurferSEO for organic lift, and ran CRO tests on copy, layout, and CTA placement to improve conversion rates across all paid traffic.

The Results